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Thursday, February 28, 2008

Guest Blogger: Seressia Glass

posted by December/Stacia at 5:17 AM

seressia

(Quick note from Stacia: Apologies for the wonky photo layout, which should be better because the cover for Dream of Shadows is so gorgeous. Why Blogger has taken such a strong dislike to uploading photos for me lately I don't know. Maybe because I'm cheating on it with Livejournal?)

Can You Relate?


When Stacia asked me to do a guest blog over here, my first thought was, "Does she know what she's stepping into?" It's not that I'm controversial or confrontational. At least, I didn't start out that way. That's until I realized that there are two romance novel worlds: the world of white heroines, and the world of The Others.

It took a long time to come to this realization. Ten years ago I joined my local and national romance writing organizations, eager to learn. I wrote my first book, an interracial romance, and entered it into the Golden Heart. I should have known that the range--one 3, the rest way higher—was an indication of things to come. (Funny how a decade later, I remember that.)

I sold to a small black publisher. (Probably the first mistake, not waiting for a bigger "white" publisher.) I eagerly awaited its release. I thrilled over the "Top Pick" review from Romantic Times, totally ignoring that it was in the multicultural review section. On the release date, I eagerly went into my local Borders' romance section, looking for my book.

It wasn't there.

That was the start of my realization that black romances are perceived as different than white romances. They are shelved differently. They are reviewed differently. They have smaller print runs. As far as some readers are concerned, they are as diametrically opposed to mainstream (white) romance novels as inspirational and erotic romance. In fact, more than one reader has told me that they "can't relate" to black heroines. And yet, readers are scarfing down vampire hunters, Regency misses, and Indian princesses like there's no tomorrow.

Unfortunately, marketing and shelf placement perpetuate this stereotype, because romances written by black authors are invariably shelved in the African-American fiction section, intermixed with classics, mysteries, street lit, and other genres written by black writers. This "literary segregation" makes black readers feel special while alienating mainstream (white) readers. The same readers who will then go scarf down romances written by white authors featuring black protagonists, because those books are shelved in among the other romances.

Of course, not every retailer practices literary segregation, thank goodness. And I'd be lying if I said there were no benefits from separate shelving. Readers more likely to read me are already in the section. (They usually are browsing longer because they have to shop both areas--if you think black readers don't read white romance, you're deluded.) And thanks to online stores, reader blogs, and old-fashioned WoM, there are readers willing to cross the color line for the sake of a well-told story.

So what is the answer? I think we need to start with agreeing on the question. Is separate shelving a good thing, or a bad thing? There are those who say it isn't discriminatory. Others say it's just business--no harm, no foul. Some black writers prefer the separation because they feel it gives them more sales. Me, I'd just like to make a living wage from my writing. And for that I need readers, the more the better.

Seressia Glass is an award-winning author of contemporary and paranormal romances. Her newest releases are Channeling Moonlight in the Vegas Bites Back novella and Sex on South Beach in the What White Boyz Want anthology. She can be found on the web at www.seressia.com.

Seressia, thank you so much for coming to blog with us, and for discussing such an important issue.
8 Comments:

Good or bad? I don't know. Is it a good or bad thing that Christian fiction is shelved separately? As a Christian, should I be upset that it is. Cuz, I'm not.

February 28, 2008 9:48 AM  

Seressia, this is an interesting and complex topic. I'm not sure I have any answers, but I think its asinine that people say they can't relate to black characters for the exact reasons you state. Great post.

February 28, 2008 11:38 AM  

To say that segregation based on the skin color of the author isn't discriminatory is deluded. Not saying that discrimination of this sort is bad--just that it is discrimination. It may help some authors in the short term, but I don't think it is doing minority authors as a whole any favors. If the books were shelved in both Romance and AA Fiction, that would be different.

Segregation based on genre is one thing, anon, but I'm sure it would rankle if your Buddhist-vampire-cowboy novel was shelved in the Christian section solely because you're a Christian. I think it would be doing Christian readers a disservice as well, not to mention all those folks who might like a good Buddhist-vampire-cowboy story, but who never set foot in the Christian section of their B&N.

February 28, 2008 12:23 PM  

Exactly what Kirsten said, Anon. Your book is shelved by genre/subgenre and focus.

Books by black authors could be anything, from romance to literary to nonfiction, and they're all shelved together in a jumble simply because of the skin color of the authors.

February 28, 2008 12:27 PM  

Shelving by author's categorization doesn't make any sense to me. Just because I'm a fat white guy doesn't mean I only want to read books by the same.

February 28, 2008 6:41 PM  

Sorry for dropping by so late--I attended a lecture after work. Thanks to everyone who posted a comment today. And thanks for the answers to Anon's post--you said it better than I could!

February 28, 2008 8:25 PM  

Racial discrimination never made any sense to me, possibly because I'm adopted (blond & blue eyes), my sister, also adopted, is hispanic, her kids are half Philipino and my oldest niece's husband is black. Oh, and my dad's side of the family is one hundred percent Italian. I grew up in Hawaii where the population is about as racially mixed up as my family, lol!

Maybe that's why the heroine of my first published novel was half black and half Inuit. Hmmm... Never much thought about it like that, but mixed heritage and culture is cool! My life would be a total bore without it.

February 28, 2008 10:35 PM  

The segregation is the reason I started SORMAG. Most of the mainstream magazine weren't talking about multi-cultural romances.

Eight years later it hasn't changed much. I have, I include all genres and all writers. I pray one day the world of publishing catches up.

March 3, 2008 4:09 PM  

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